Posted: 04 Mar 2013 08:13 AM PST
Mexico branding agency, Anagrama has done the honey packaging and branding design for Doce Cielos, a brand specializing in traditional handcrafted honey-based products. Doce Cielos aim to encourage the recognition and consumption of these native food, emphasizing its different tastes, textures, colors and its benefits.
The packaging lines make allusion to traditional handcrafted Mexican paintings and art pieces. Our proposal achieves a sophisticated link between the Mexican handcrafts heritage and the honey's sweet traditional essence.
Since the brand's primary products are honey-based, we chose a bee for the logo.
The packaging design praises the great variety of honey varieties using a categorization based visual system and nomenclature. The typography is meant to convey the cleanliness and elegance of the product.
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