Selasa, 19 Juni 2012

Design Year Book

Design Year Book

Schepps Flavor Infused Milk by Michael Garrett

Posted: 19 Jun 2012 09:06 AM PDT

As part of their plan to introduced new premium flavor infused dairy, Schepps Dairy, a well-known Texas dairy provider since 1942 has approached designer Michael Garrett to design the new milk products to get consumers interested in milk again.

In re-brand and packaging the new line, Michael Garrett has put forward a bold move- a dominance black color bottle to distinguish itself from the traditional white bottle. The used of curve line & typography were nicely handle. Together with the unusual cork cap & peeled off label, the packaging really gives a sense of high quality & premium. 

+ Michael Garrett

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